
OUR PROCESS
How We Work
We don't just design AI strategy. We work with leadership teams to bring awareness and intentionality to the entire transformation—through a process that examines what's unseen, builds genuine clarity, and creates strategies that actually get adopted.
1
Surface What's Unseen
We start by revealing the unexamined patterns, assumptions, and fears driving your current approach. What's influencing decisions that no one's naming? What's being avoided?
60-90% of strategic plans fail because leaders don't understand the real problem, their organization's capabilities, or the cultural landscape. This awareness is the foundation of everything else.
2
Build Shared Clarity
We facilitate the difficult conversations that create genuine alignment. Not false consensus—real clarity about what you're trying to achieve, why it matters, and what you're willing to do about it.
This is where we help you question the assumptions driving your AI decisions. What are you taking for granted? What fears are influencing your choices? What's actually true vs. what you think is true?
3
Design for Your Reality
Once you're clear on what's actually true (vs. what you hoped was true), we co-create strategy that works with your reality. This means strategy designed for your actual organizational culture, actual people, actual constraints.
We build decision-making frameworks that come from awareness, not reaction. Who decides what? How do you evaluate? What principles guide you? Governance designed with consciousness prevents the chaos that derails most AI initiatives.
4
Account for Humans
We design adoption approaches based on how people and organizations actually change. This includes addressing resistance, building capability, clarifying roles, and creating the conditions for people to actually use what you're building.
The average organization scraps 46% of AI proof-of-concepts before they reach production. With us, adoption isn't an afterthought—it's built into the strategy from day one.
5
We don't just hand you a strategy document. We develop your leadership team's capacity to lead this transformation with ongoing awareness and intentionality. You're building capability, not just implementing a plan.
Enable Intentional Leadership
61% of executives say they weren't prepared for strategic challenges when appointed to senior leadership roles, and 50-60% fail within the first 18 months. Building leadership capability is what separates sustainable transformation from another failed initiative.
6
Build for Evolution
AI is changing. Your business is changing. We design strategy that can adapt—not because you predicted the future, but because you designed for learning and evolution from the beginning.
Only 30% of transformational changes succeed, particularly those involving cultural shifts. Strategy that's rigid and assumes a stable environment is already outdated. We build in the capacity to learn and adjust as you go.
